Frequently asked questions

What leaders and sponsors usually ask.

Practical answers about fit, design, safety, locations, measurement and what the experience actually requires.

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Lead Like a SEALFAQ

Programs and participation

The essentials.

01Is this a military-style leadership program?

No. The work draws on principles of trust, clear intent, distributed leadership and learning under pressure. It is designed for executive reality, not military imitation or recruitment.

02Can I take part without a military or athletic background?

Yes. Our programs are designed for people with different backgrounds and fitness levels. You do not need military experience or elite fitness: this is leadership development, not a physical selection test. Come ready to participate, learn and support others. Please discuss any access, health or support needs with us before booking so we can review the activities and agree appropriate adjustments.

03Who is the program for?

We welcome enquiries from individuals, founders, emerging and experienced leaders, leadership teams and organizations across sectors. Different formats suit different levels of experience and responsibility. We discuss fit before recommending a program.

04How large can a cohort be?

Cohort size follows the learning objective and format. Intact-team work is deliberately small; broader journeys can use multiple cohorts with a shared architecture.

05Where are programs delivered?

The flagship journey takes place in Norway and the United States, with 12 days in each country. Locations for team and organizational programs are agreed during design. The itinerary and participation requirements are confirmed before booking.

06How long does an engagement take?

The Flagship Journey runs for six months, with 12 days in Norway and 12 days in the United States. The Team Intensive runs for four weeks, with two two-day gatherings. Both include individual practice and group assignments between gatherings, with approximately four hours per person per week. The Organizational Leadership Journey runs for 3-9 months. Preparation, dates and follow-up are agreed in the proposal.

07How do you handle safety and accessibility?

Discuss access needs and the demands of the proposed activities early. Ask for the relevant preparation and safety information, and agree any adjustments before committing. We do not assume every activity is suitable for every participant.

08What do the programs cost?

The Flagship Journey is USD 79,990 per participant. The Team Intensive is USD 149,990 per team engagement. The Organizational Leadership Journey starts at USD 239,990 per program. Accommodation, meals and outerwear are included. Travel arrangements, applicable taxes, cohort size and detailed scope are confirmed in the written proposal.

09Can the work connect to our existing leadership framework?

Yes. We can translate the SEAL disciplines into your language and connect the experience to existing behaviours, strategy and talent processes.

10How is impact measured?

We agree on a small set of relevant behavioural and operating indicators before the program, then use observation, sponsor evidence and workplace application to track progress.

11What is the first step?

A short conversation about the business context, the leadership group and the change you need. We recommend a design only after that.

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What else would you like to know?

Send it directly. We will give you a clear answer and tell you where we are not the right fit.

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